All work
Case Study · 2024
Xodox
Brand and web UI/UX — landing experience, services, and conversion-focused pages.
Role
UI/UX Designer
Client
Xodox
Duration
6 weeks
Year
2024
01
The problem
Xodox launched without a brand system and was spending more on ads than the landing page could convert. The page lacked a clear hierarchy and a measurable conversion goal.
02
Approach
- 01
Defined a lightweight brand system (logo, type, colour, voice) that could ship within a week.
- 02
Designed a single-purpose landing experience around one primary CTA, with secondary explainers below the fold.
- 03
Wired analytics so the team could read CTA-click rate per traffic source and iterate on copy weekly.
03
Screens
04
Outcomes
+2.4x
primary-CTA click-through
1
brand system in 1 week
05
Stack & tools
FigmaBrand TokensGA4