Recruit Outsource

B2B buyers evaluating a recruitment-outsourcing partner couldn't tell from the existing site whether the team could actually scale with them — pricing was opaque and the hiring workflow was buried in PDFs.

1. 01

   Interviewed 4 sales reps to understand the top-3 questions buyers ask in discovery calls, and surfaced answers directly on the homepage.

2. 02

   Designed an interactive hiring-workflow visual that shows exactly what a client gets at each stage — from JD intake to onboarding.

3. 03

   Restructured the services page into modular plans so prospects self-qualify before booking a call.

4. 04

   Designed a multi-step lead-capture form that adapts based on hiring volume.