HireAWiz

Service-marketplace traffic was high but bouncing — visitors couldn't tell whether HireAWiz solved their specific problem within the first scroll, and the existing lead form felt heavy.

1. 01

   Audited 3 competitor flows and ran an unmoderated 5-second test to confirm the value prop wasn't legible above the fold.

2. 02

   Rewrote the hero with a single, outcome-led headline and a one-field lead-capture widget that progressively asks for more info only after intent is confirmed.

3. 03

   Designed modular service-category landing pages so the same template ships dozens of paid-search variants without dev rework.

4. 04

   Wired the lead widget directly into the agency's CRM with conversion-aware analytics events so marketing can attribute spend.