Maaz Ansari
All work

Case Study · 2024

Cservetech

Corporate redesign — modern marketing pages, service catalog, and contact flows.

Role

UI/UX Designer

Client

Cserve Technology Pvt. Ltd.

Duration

2 months

Year

2024

Cservetech

01

The problem

The legacy corporate site read as a generic IT-services template — no clear positioning, dated visual system, and a contact flow that lost prospects between the service page and the form.

02

Approach

  1. 01

    Repositioned the homepage around a single capability narrative — 'engineering teams that ship dynamic client-side products' — with proof points pulled from existing client work.

  2. 02

    Designed a typography- and whitespace-led visual system; kept the brand colour but stripped decorative gradients.

  3. 03

    Restructured the service catalogue into three clear tiers so a visitor can self-qualify in one scroll.

  4. 04

    Tightened the contact flow into a 3-field form with optional discovery questions, and tied submissions to a Slack channel for instant routing.

03

Screens

Homepage — capability-led narrative with proof points.
Homepage — capability-led narrative with proof points.

04

Outcomes

+45%

contact-form completion

−30%

homepage bounce

1

shared brand system across both Cserve domains

05

Stack & tools

FigmaAdobe XDHTML/CSS Handoff

Next case study

Cservecorp

Sister-brand corporate site — consistent visual system across both Cserve domains.