Case Study · 2024
Cservetech
Corporate redesign — modern marketing pages, service catalog, and contact flows.
Role
UI/UX Designer
Client
Cserve Technology Pvt. Ltd.
Duration
2 months
Year
2024

01
The problem
The legacy corporate site read as a generic IT-services template — no clear positioning, dated visual system, and a contact flow that lost prospects between the service page and the form.
02
Approach
- 01
Repositioned the homepage around a single capability narrative — 'engineering teams that ship dynamic client-side products' — with proof points pulled from existing client work.
- 02
Designed a typography- and whitespace-led visual system; kept the brand colour but stripped decorative gradients.
- 03
Restructured the service catalogue into three clear tiers so a visitor can self-qualify in one scroll.
- 04
Tightened the contact flow into a 3-field form with optional discovery questions, and tied submissions to a Slack channel for instant routing.
03
Screens

04
Outcomes
+45%
contact-form completion
−30%
homepage bounce
1
shared brand system across both Cserve domains
05