Case Study · 2023
Edjuda Foundation
Charity platform supporting education, healthcare, technical training, and livelihood programs.
Role
UI/UX Designer
Client
Edjuda Foundation
Duration
6 weeks
Year
2023
01
The problem
A multi-programme non-profit (education, healthcare, training, livelihood) needed a single home that explains who they help, shows real impact, and converts visitors into donors — without feeling like a sales page.
02
Approach
- 01
Designed an impact-first homepage that opens with a single number (people supported) and a person's story, before any donate button appears.
- 02
Built dedicated programme pages for each pillar with shared layout but distinct imagery, so the foundation can publish updates without redesign.
- 03
Designed a donate flow that lets a visitor choose a programme to fund, with suggested amounts tied to a tangible outcome (e.g. 'covers 1 month of a child's tuition').
03
Screens
04
Outcomes
1 home, 4 programmes
shared template system
Outcome-led
donate flow
05